Take social media to the next level to grow your business online

The most successful entrepreneurs and businesses are constantly learning and updating their skills and processes. There are always new social media techniques, new competitors entering the market, and new digital marketing strategies you and your team need to be ready to implement. This course will help you learn to plan, build, publish, promote and measure your success in social media as a key component of building your business online.

Course curriculum

  • 1

    Welcome

    • Overview

    • Introduction

  • 2

    Social Media Planning & Strategy

    • Lesson 1

    • Quiz

    • Assignment

    • Worksheet

  • 3

    Target Audience

    • Lesson 1

    • Quiz

    • Assignment

    • Worksheet

  • 4

    Social Media Setup

    • Lesson 1

    • Quiz

    • Assignment

    • Worksheet

  • 5

    Social Posting

    • Lesson 1

    • Quiz

    • Assignment

    • Worksheet

  • 6

    Social Post Editorial Calendar

    • Lesson 1

    • Quiz

    • Assignment

    • Worksheet

  • 7

    Social Engagement

    • Lesson 1

    • Quiz

    • Assignment

    • Worksheet

  • 8

    Social Advertising

    • Lesson 1

    • Quiz

    • Assignment

    • Worksheet

  • 9

    Pitfalls

    • Lesson 1

    • Quiz

    • Worksheet

  • 10

    Measuring Success

    • Lesson 1

    • Quiz

    • Assignment

    • Worksheet

  • 11

    Putting It All Together

    • Lesson 1

    • Quiz

    • Assignment

    • Worksheet

Instructor(s)

Founder and Senior Instructor

Brent Purves

Brent Purves is the founder of National Digital Academy. Brent also founded and managed Stir Marketing, a successful Canadian digital marketing agency, for 20 years. He has worked with hundreds of individuals and businesses from over 14 countries, helping them plan, build, and implement digital marketing strategies to grow their businesses online.

Register today

Learn to plan and build your social media presence across all leading social networks including Facebook, Instagram, Twitter, and LinkedIn.

FAQ

  • Who should take this online course?

    Students take the Intro to Social Media for Business Growth online course for a wide variety of reasons. They come from diverse backgrounds, age groups and professions. By taking this digital marketing course you can: improve your digital marketing knowledge, experience and abilities, further your education, bolster your resume, prepare for a career advancement or role change, and take control of your company’s own social media marketing. Whatever your reason for taking internet marketing training online, you’ll be free to work and study when and where you like 24/7 365.

  • I took the Free 6-Day Social Media Jumpstart Challenge. Should I take this course as well?

    Yes, this course is the perfect next step for students who have completed the Free 6-Day Social Media Jumpstart Challenge. If you haven't taken the Free 6-Day Social Media Jumpstart Challenge you can still take this class.